Emily Goodman Shortall, CPM, ARM

Founder & President

Harvey Goodman Property Management · St. Clairsville, Ohio

• Founded and scaled the property-management and asset-management division of a multigenerational real estate organization established in 1957
• Senior operating executive for a mixed portfolio of multifamily, office, retail, and mixed-use assets — operations, leasing, maintenance, accounting coordination, compliance, and client relations
• Direct capital planning, reserve management, and forecasting; personally led HVAC, roofing, infrastructure, tenant-improvement, and mechanical-replacement projects
• Implemented EOS companywide, including accountability charts, KPI scorecards, and meeting-cadence discipline
• Built standardized owner reporting, executive dashboards, and variance-reporting tools; launched a corporate-housing division and a 24/7 owner and client portal
• Owner's representative and lead developer on a 16-unit ground-up multifamily community (2025 – present), from site selection and entitlements through vertical construction

Regional Vice President

CORE Realty Holdings Management, Inc.

• Multi-state multifamily portfolio of 6,000+ units across 10+ communities with full P&L accountability exceeding $75M in annual revenue
• Led and mentored a regional team of 70+ employees across multiple states, on a cadence of bi-weekly portfolio calls and quarterly site visits
• Directed multimillion-dollar capital-improvement programs — unit renovations, mechanical replacements, and exterior upgrades — including budgets, schedules, and draw processes
• Standardized operating procedures, preventive-maintenance programs, and financial controls across the portfolio
• Supported acquisition due diligence, physical inspections, market benchmarking, and asset transitions
• Delivered quarterly investor presentations and lender reporting

Associate General Manager

General Growth Properties · Four Seasons Town Centre, Greensboro, NC

• Senior operational leadership for a 1.5-million-square-foot super-regional shopping center
• Daily operations including facilities management, maintenance coordination, security operations, and vendor management
• Annual budgeting, CAM reconciliations, rent collections, and capital projects exceeding $20M annually
• Led compliance reviews and corporate audits against national operating standards

Cumulative multifamily experience

Aggregate across roles

• More than 12,000 units managed cumulatively across career roles
• $200M+ in multifamily, commercial, office, and retail assets overseen; 1M+ sq. ft. of commercial space under management
• Roughly 25–30 acquisition due-diligence reviews
• Garden-style, mid-rise, senior, affordable, market-rate, and mixed-use assets

Vice President, Brokerage Services & Property Management | Broker of Record

Avanath Communities

Executive-level guidance for a national affordable and workforce-housing organization with more than $4 billion in assets under management. Brokerage strategy, compliance oversight, and operational integration across a multi-state portfolio.

Broker of Record & Property Management Consultant

LSA Management

Advise ownership and executive teams on operational strategy, compliance oversight, organizational scalability, and performance optimization.

Adjunct Professor of Real Estate

Belmont College

Design and instruct coursework in Real Estate Principles & Practices, with emphasis on professional ethics, property operations, and market analysis.

Retained property-management expert

Commercial multifamily premises safety matter

Retention, record analysis, and report preparation on operational standards of care for detection, documentation, referral, and closure of an abnormal common-area condition. De-identified summary on the Representative Engagements page.

Retained property-management expert

Institutional multifamily habitability and barrier-control matter

Retention, record analysis, and formal report on acquisition, staffing, training, communication, and access-control standards at a large institutional community. De-identified summary available.

Certified Commercial Investment Member (CCIM) Candidate

CCIM Institute

Certified Apartment Portfolio Supervisor (CAPS) coursework and examination

National Apartment Association Education Institute

Coursework and examination completed; designation not currently maintained. Referenced only where relevant to operational subject-matter framework.

Real estate licensure

Broker: Ohio, Pennsylvania, Virginia, Georgia, North Carolina · Salesperson: West Virginia

• Ohio — Principal Broker, BRKP.2016002557, issued June 20, 2016; active
• North Carolina — Broker #265357, issued January 22, 2009; BIC-eligible
• Georgia — Broker #425085; active
• Pennsylvania and Virginia — Broker; active
• West Virginia — Salesperson, WV0029886; active

Current license certificates and status verifications are provided to counsel on request.

Bachelor of Arts

Elon University · Elon, North Carolina

Ongoing industry education

IREM · NAA · CCIM · State real-estate continuing education

Curricula in property operations, maintenance, risk management, supervision, finance, leasing, ethics, and contracts.

Institute of Real Estate Management — national leadership

Committee and executive service

• Region 13 President, IREM National Executive Committee (2015–2016)
• Chairperson, National Accredited Residential Manager Committee (2010–2011)
• Vice-Chair, National ARM Enhancement Committee (2011–2012)
• Co-Chair, National Membership & Credentialing Committee (2011–2012)
• Board of Directors, IREM Foundation (2011–2012)
• President, IREM Chapter 56, Greensboro, North Carolina (2009–2011)

Apartment-industry association service

Regional and state associations

• Board of Directors, Apartment Association of North Carolina (2011)
• Education Committee Co-Chair, Piedmont Triad Apartment Association (2008–2015)

Board, governance & community leadership

Upper Ohio Valley

• United Way of the Upper Ohio Valley — Board Member, Finance Committee; incoming President (2026)
• St. Clairsville Planning & Zoning Commission — Commission Member
• Rotary International, St. Clairsville Rotary Club — Board Member and strategic-planning contributor
• Ohio Valley Girls & Women in Sports Foundation — Board Member
• A Special Wish Foundation, Ohio Valley Chapter — Gala Committee Member

Industry recognition

IREM and apartment-association awards

• CPM^® of the Year — IREM Piedmont Triad Chapter (2012)
• Professional Achievement Award — Institute of Real Estate Management (2013)
• Regional Property Manager of the Year — Piedmont Triad Apartment Association (2012)
• Academy of Authors Honoree — Institute of Real Estate Management, for published thought leadership in the Journal of Property Management

Author, Journal of Property Management

Institute of Real Estate Management

• “How to Keep Your Rockstar Employee”
• “Crossing the Divide: Be a Boss, Not a Friend”
• “The Boomerang Generation: Are They Ready to Rent?”
• “Multi-Family is Multi-Cultural”
• “Telecommuting: Is It Right for Your Business?”
• “Home Ownership Is No Longer an American Dream”
• “It’s Business. It Isn’t Personal.”
• “Booming Opportunity”

A complete publication list is available on request.

Presentations

Industry audiences

“Life-Lessons from Unstoppable Women” — presenter on career and leadership lessons from two decades in real estate operations.