Emily Goodman Shortall, CPM, ARM

Founder & President

Harvey Goodman Property Management · Ohio

• Founded and scaled the property-management and asset-management division of a multigenerational real estate organization established in 1957
• Senior operating executive for a mixed portfolio of multifamily, office, retail, and mixed-use assets — operations, leasing, maintenance, accounting coordination, compliance, and client relations
• Direct capital planning, reserve management, and forecasting; personally led HVAC, roofing, infrastructure, tenant-improvement, and mechanical-replacement projects
• Implemented EOS companywide, including accountability charts, KPI scorecards, and meeting-cadence discipline
• Built standardized owner reporting, executive dashboards, and variance-reporting tools; launched a corporate-housing division and a 24/7 owner and client portal
• Owner's representative and lead developer on a 16-unit ground-up multifamily community (2025 – present), from site selection and entitlements through vertical construction

Regional Vice President

National multifamily real estate owner/operator

• Multi-state multifamily portfolio of 6,000+ units across 10+ communities with full P&L accountability exceeding $75M in annual revenue
• Led and mentored a regional team of 70+ employees across multiple states, on a cadence of bi-weekly portfolio calls and quarterly site visits
• Directed multimillion-dollar capital-improvement programs — unit renovations, mechanical replacements, and exterior upgrades — including budgets, schedules, and draw processes
• Standardized operating procedures, preventive-maintenance programs, and financial controls across the portfolio
• Supported acquisition due diligence, physical inspections, market benchmarking, and asset transitions
• Delivered quarterly investor presentations and lender reporting

Associate General Manager

National retail real estate company · Super-regional shopping center

• Senior operational leadership for a 1.5-million-square-foot super-regional shopping center
• Daily operations including facilities management, maintenance coordination, security operations, and vendor management
• Annual budgeting, CAM reconciliations, rent collections, and capital projects exceeding $20M annually
• Led compliance reviews and corporate audits against national operating standards

Early-career property management

Commercial and multifamily operations

Property-management experience preceding the leadership roles detailed above. Additional employer and property details are available upon request.

Cumulative commercial & multifamily experience

Aggregate across roles

• More than 12,000 units managed cumulatively across career roles
• $200M+ in multifamily, commercial, office, and retail assets overseen; 2M+ sq. ft. of commercial (retail, office, medical) managed across career
• Roughly 25–30 acquisition due-diligence reviews
• Garden-style, mid-rise, senior, affordable, market-rate, and mixed-use assets

Vice President, Brokerage Services & Property Management | Broker of Record

National affordable and workforce-housing organization

Provided executive-level guidance to a national affordable and workforce-housing organization with more than $4 billion in assets under management. Brokerage strategy, compliance oversight, and operational integration across a multi-state portfolio (January 2018 – July 2025).

Broker of Record & Property Management Consultant

Multifamily property-management company

Advised ownership and executive teams on operational strategy, compliance oversight, organizational scalability, and performance optimization (January 2022 – July 2026).

Real Estate Instructor / Adjunct Faculty

Belmont College

Taught real estate principles, law, finance, and appraisal in classroom and online formats (July 2015 – March 2019). This teaching experience supports the clear, systematic explanation of complex property-management concepts.

Institute of Real Estate Management (IREM®) — Instructor Development

Train the Trainer: Outstanding Facilitation, Chicago, Illinois (2014)

Completed IREM classroom instructor-development and facilitation training; subsequent instructor-development assessment successfully completed in 2015.

IREM professional education

Institute of Real Estate Management · selected completed coursework

• Property Maintenance and Risk Management (MNT402), 2007
• Successful Site Management (RES201), 2006
• Human Resource Essentials for Real Estate Managers (HRS402), 2006
• Ethics for the Real Estate Manager (800), 2007
• Marketing and Leasing: Multifamily Properties (MKL405), 2005
• Investment Real Estate: Financial Tools (FIN402), 2007; Investment Real Estate Financing and Valuation (ASM603–605), 2006–2007
• Property Management Plans: The IREM Model (BDM602), 2007

Ongoing industry and licensure education

Continuing education includes repeated fair housing and nondiscrimination training across renewal cycles, ethics, brokerage management and supervision, property management, and license law. This study complements operating experience and informs the evaluation of management practices, training, and oversight.

Retained property-management expert

Multifamily utility-billing matter

Retention on utility-billing practices at a master-metered apartment community: master-meter cost allocation, flat-fee and ratio-billing (RUBS) setup, lease addenda and resident disclosures, billing-vendor oversight, reconciliation, and resident billing disputes. Statutory applicability and legal conclusions reserved to counsel. Engagement beginning. De-identified summary on the Representative Engagements page.

Retained property-management expert

Commercial loading-dock operations matter

Retention and record review on management systems for an out-of-service dock leveler at a high-volume institutional loading dock: notice, inspection, repair escalation, qualified-vendor follow-through, control of a disabled bay, and authorization of temporary dockboard arrangements. Equipment engineering and medical causation reserved to other specialists. Record review in progress. De-identified summary on the Representative Engagements page.

Retained property-management expert

Multifamily heating-equipment maintenance and carbon-monoxide detection matter

Retention and record analysis on management systems for in-unit gas-fired heating equipment: preventive maintenance, equipment and service records, inspections, qualified-contractor follow-through, resident-complaint handling, training, emergency escalation, and documented corrective work. Carbon-monoxide detection analyzed separately from heating maintenance. Technical heater diagnosis and medical causation reserved to other specialists. De-identified summary on the Representative Engagements page.

Retained property-management expert

Commercial office-building premises safety matter

Retention, record analysis, and report preparation on operational standards of care for detection, documentation, referral, and closure of an abnormal common-area condition. De-identified summary on the Representative Engagements page.

Retained property-management expert

Institutional multifamily habitability and barrier-control matter

Retention, record analysis, and formal report on acquisition, staffing, training, communication, and access-control standards at a large institutional community. De-identified summary available.

Certified Commercial Investment Member (CCIM) Candidate

CCIM Institute

Certified Apartment Portfolio Supervisor (CAPS) coursework and examination

National Apartment Association Education Institute

Coursework and examination completed; designation not currently maintained. Referenced only where relevant to operational subject-matter framework.

Real estate licensure

Broker: Ohio, Pennsylvania, Virginia, Georgia, North Carolina · Salesperson: West Virginia

• Ohio — Broker, BRKP.2016002557, issued June 20, 2016; active through December 8, 2027; affiliated with J & J LLP dba Harvey Goodman, REALTOR® and Harvey Goodman Property Management LLC
• North Carolina — Broker #265357, issued January 22, 2009; BIC-eligible
• Georgia — Broker #425085; active
• Pennsylvania — Associate Broker, AB069805; active
• Virginia — Broker; active
• West Virginia — Salesperson, WV0029886; active

Current license certificates and status verifications are provided to counsel on request.

Bachelor of Arts

Elon University · Elon, North Carolina

Institute of Real Estate Management — national leadership

Governing Council, committee, and executive service, 2011–present

• Governing Councillor, IREM Governing Council — elected for the 2027–2029 term
• Regional Vice President, Region 13 — IREM Governing Council and Regional Vice Presidents Committee (2015–2016)
• ARM Governing Councillor, IREM Governing Council (2011–2012; 2014–2015)
• Chair, Membership & Credentialing Committee (2013–2014); Vice Chair (2012–2013)
• Vice Chair, ARM Enhancement Committee (2011–2012)
• Member, Presidential Executive Committee (2011–2012)
• Member, Foundation Scholarship and Grants Committee (2012–2013)
• Member, Conference Advisory Board (2016–2017)
• President, IREM Chapter 56, Greensboro, North Carolina (2009–2011)

Apartment-industry association service

Regional and state associations

• Board of Directors, Apartment Association of North Carolina (2011)
• Education Committee Co-Chair, Piedmont Triad Apartment Association (2008–2015)

Board, governance & community leadership

Civic & nonprofit service

• United Way of the Upper Ohio Valley — Board Member, Finance Committee; incoming President (2026)
• St. Clairsville Planning & Zoning Commission — Commission Member
• Rotary International, St. Clairsville Rotary Club — Board Member and strategic-planning contributor
• Ohio Valley Girls & Women in Sports Foundation — Board Member
• A Special Wish Foundation, Ohio Valley Chapter — Gala Committee Member

Industry recognition

IREM and apartment-association awards

• Top 30 Leaders Under 30 (2009) — Journal of Property Management, Institute of Real Estate Management. Featured as Emily Goodman, CPM, ARM, September/October 2009, p. 27.
• CPM^® of the Year — IREM Piedmont Triad Chapter (2012)
• Professional Achievement Award — Institute of Real Estate Management (2013)
• Regional Property Manager of the Year — Piedmont Triad Apartment Association (2012)
• Academy of Authors Honoree — Institute of Real Estate Management, for published thought leadership in the Journal of Property Management

Author, Journal of Property Management

Institute of Real Estate Management

• “How to Keep Your Rockstar Employee”
• “Crossing the Divide: Be a Boss, Not a Friend”
• “The Boomerang Generation: Are They Ready to Rent?”
• “Multi-Family is Multi-Cultural”
• “Telecommuting: Is It Right for Your Business?”
• “Home Ownership Is No Longer an American Dream”
• “It’s Business. It Isn’t Personal.”
• “Booming Opportunity”

A complete publication list is available on request.

Presentations

Industry audiences

“Life-Lessons from Unstoppable Women” — presenter on career and leadership lessons from 23 years in commercial and multifamily real estate operations.